A trucking company had been struggling for five consecutive years to achieve profitable results, despite generating $100 million in annualized revenue. High turnover among executives and managers had fostered a culture defined by fear, toxicity, and fragmentation. A new CEO was brought on board with a mandate to turn the company around—and he partnered with Ignite to help lead this critical transformation.
The Approach
Recognizing that sustainable change required more than just financial fixes, Ignite focused on shifting both mindset and culture—while embedding a clear, actionable strategy across the organization. Together with the Executive Team, Ignite facilitated an intensive and integrated strategic planning process. This included:
- Defining a clear strategic direction and priorities
- Integrating the plan across all departments
- Establishing disciplined program management to drive execution
- Ensuring leadership alignment and accountability
Implementation
To move from planning to action, Ignite led implementation sessions across all departments, ensuring the strategy was owned by the leaders and teams responsible for execution. The emphasis was on changing behaviours, creating alignment, and building confidence in a unified direction. By fostering collaboration and trust, the organization began to shift from a culture of fear to one of ownership and collective accountability.
The Results
The organization experienced a rapid culture shift paired with business success.
- Financial: Within three months, the company broke even for the first time in five years. Within eight months, it consistently hit monthly financial targets and became profitable within the year—surpassing its initial EBITDA target of 10%.
- Cultural: The approach led to a fundamental mindset shift across the Executive Team and the broader organization—transforming a culture that had been siloed, fearful, and toxic into one that was collaborative, innovative, and unified. A strong sense of belonging was cultivated, significantly reducing turnover and improving retention in key roles. This cultural renewal created the stability and alignment needed to drive sustained performance.
