We began working with a family-owned manufacturing business at a critical turning point for the organization. Despite having a formal strategy, there was little to no adoption across departments and local offices. The company had experienced four consecutive years of declining margins and was projecting financial losses in both 2019 and into 2020—despite generating $100 million in annual sales.
The Approach
We recognized that meaningful change required more than a new strategy—it required ownership and alignment across the organization. Ignite initiated a comprehensive, organization-wide facilitated process with the Executive team to redefine the strategic direction. Together, we established clear, actionable goals focused on four key areas:
- Entrenching consistent sales behaviours
- Building leadership capability
- Creating operational efficiency
- Positioning the company for future expansion
Implementation
At Ignite, we know that successful transformation requires more than a well-crafted strategy—it demands true ownership and alignment across the entire organization. A strategy only delivers results when it is fully embraced, understood, and acted upon by the people responsible for bringing it to life.
With this in mind, Ignite facilitated structured sessions with every department and all nine regional offices. These sessions were designed to ensure the strategy was both relevant to and owned by the teams responsible for its implementation.
This inclusive process embedded the strategy into the organization’s culture and operations, transforming it from a static document into a shared commitment.
The Results
The impact was immediate and substantial. By the end of 2019, the company reversed its projected loss and closed the year with $6 million in earnings. This turnaround was just the beginning.
By 2023, the company had achieved over $20 million in earnings, reflecting sustained growth driven by strategic clarity, empowered leadership, and a fully engaged organization.
